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Any radio presenter in Ghana who feels like claiming credit or declaring to be the main brain or success behind King Ayisoba’s “I want To See My Father” hit must think again as Kwame Mickey of Kaakyire Music Productions takes a stand to oppose that view.
Though the young producer admitted that the radio DJs contributed to making the title-track win the Best Song of The Year award as this year’s Ghana Music Awards, he laments that “No presenter in Ghana initially contributed to making King Ayisoba’s album a hit.
He had already become a hit by the sole effort of Panji Annof before those presenters came in for the album” said Kwame Mickey.
The 30-something-year-old man who refers to himself as “the youngest producer in Ghana” told this writer that he was the first distributor to be contacted by Panji, executive producer of King Ayisoba, to handle the sale and distribution of that album.
To him, the song was a good typically African kind of music and should have caught on so well with people in Accra but did not due to “our non-appreciation of original African songs.”
According to Kwame Mickey, King Ayisoba’s kind of songs were potential international hits and could hardly be promoted in this country. “I witnessed it when Panji had to take pains in going all the way to areas in the Northern zones of the country to promote the album there and it was a success”.
Thus, to him, King Ayisoba’s album had already made hits in the Northern areas of the country before Radio DJs in Accra and other parts of the country started asking for it.
“I love King Ayisoba’s songs because they are purely African and those are what we need to promote in Ghana. Radio DJs should be the main driving force behind pushing this crusade” said Kwame Mickey.
Kwame Mickey is a young producer who has worked with a number of seasoned highlife artistes like Nana Tuffour, Amakye Dede, Kaakyire Kwame Appiah, Bishop Michael Osei Bonsu and many others.
He started this business 15 years ago and has successfully carved a niche for himself over the years.
To him, the music industry, as it stands now, looks dead and among the most serious causes are piracy, the current load shedding and poor promotion by presenters. Hear him, “The current energy crisis are negatively affecting the promotion of our albums on TV and radio since people watch or listen on these media to know what is new in town.
Radio DJs also play our songs on air but rather use these songs advertise herbal medicinal products instead of the album.”
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