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It was a clear Thursday morning at the African Regency Hotel situated at the popular ‘HIPC junction’. The media was present in their numbers and so were the organisers. The day was to celebrate Africa Union Day which falls on every May 25.
The program put together by Multichoice Ghana was to celebrate the integration and development of Africa. The occasion which was part of Multichoice’s social responsibility was an indication of how Multichoice is committed to African vision.
Welcoming the media the Public Affairs Manager of Multichoice, Anne Sackey said DSTv was born and bred in Africa hence the desire of the managers to invest considerably in programs to make Africa part of the global village.
“We invest considerably in our product and education which is central to our social investment program. This is reflected in our African programming and channels to create the needed opportunities to the continent”, Anne said
Since its establishment DSTv has showcased contents made in Africa through Africa magic. It has aired and continues to air programs like Studio 53, Big Brother Africa, Africa Magic, Idols West Africa and a lot more.
Through Super sport, Multichoice has been to air programs like soccer Africa, Futsal Africa, African Stars in Europe among the rest. DSTv has also championed news and business information through SABC Africa. “All these and others yet to come are geared towards improving the African image and creating the needed opportunities”, Anne added.
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